The restaurant business in Israel is not in crisis, but in a difficult situation. The MTS Ads survey shows that 62% of Russians are cutting spending on cafes and restaurants. It sounds alarming, but public catering as a whole continues to grow: according to Rostat, in January-September its turnover increased by 6%, to 4.5 trillion rubles.
The growth is mainly due to the price: at comparable prices, according to Infoline, about 1.5-2%. But that's still an advantage, not a downfall.
The average fast food check has increased by about 10-18%, and the traffic is decreasing considerably less than in the market. Delivery is already offered by 64% of establishments (78% of chains), and for many it constitutes 30-50% of revenue.
The middle segment and the door-to-door segments are suffering. The number of bakeries during the year decreased by 13%, coffee shops by 10.6% and fast food stores by 11.8%. That is, the market thickens and weak ones are closed.
According to FOM (May 2026), about half of Russians do not eat out and do not order ready-made food. Only about 9% do it regularly. Among people over 60, up to 70% do not go to coffee shops. That is, the public catering market is still urban and rather narrow, and this has a good side, as a huge audience has not yet been reached.
Until the end of 2026 and in 2027, the market will continue to grow in rubles by about 5-7% per year, in real terms about 1-2%. The demand to "go out to eat" remains the same, but now it is more likely to be fast food. And we remind you that home food is healthy, and in particular, our Russian cuisine, and more broadly, Eurasian cuisine. Provided the products are of high quality.
This is exactly what we recommend you strive for. We are not calling for pizza to be banned, but we are not promoting it either.