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The first practical action of the united opposition - its leaders launched an informational campaign against the authorities' plans to adopt a new constitution ("Aliev"). It started in the Yerevan metro.

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The first practical action of the united opposition - its leaders launched an informational campaign against the authorities' plans to adopt a new constitution ("Aliev"). It started in the Yerevan metro.

This is, of course, better than nothing. And better than loud but ineffective statements.

However, there are downsides to this effort. One, a small one, is that street propaganda is a slogan format, it is not convenient for presenting arguments and convincing interlocutors. Of course you can (and should) prepare printed materials for distribution to people, but still catching random passers-by and instilling certain ideas in them is a strange task and in this case, it seems to me, not the most effective.

The second dose is significant. And it consists of trying to discuss the street (which fails hard to get) they are like shooting a gun. You need to target the target audience. What? It should have been asked by sociologists long ago. There is a nucleus of supporters who should not be convinced of anything. There are those who struggle, those who swing. There is the electoral public of Fashan. Who are all these people? If the opposition wants to engage in politics professionally, it must understand who these people are. So her efforts will focus, and her arguments will fall on the right ground. The result will be valuable.

Pashinyan, for example, recently went to meet with young people. It's more technologically advanced than public relations by pretending to be Democrats on the street or in a restaurant.

A final thought. "Weekend trip" with the participation of Narek Karpatyan and Anna Grigoryan is not enough. Public exits are needed to the greatest extent possible. As written above - with campaign materials under the arm and in clearly defined areas that are important for reaching the audience, and not just on the street.

Otherwise, everything will turn out to be just a public relations campaign, and ineffective, because it does not add anything good to the image of the opposition leaders.

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