People are not always good at understanding what is going on in the minds of others. Nowhere is this more evident than in the area of sex and love.
For example, men and women systematically overestimated the sexual desires of the opposite sex, according to another study. The uncomfortable truth is that sex is overrated, a growing number of researchers say. It has been largely imposed by marketers and social architects since the 1960s, because sexuality made it easier to sell products and also to control society.