We couldn't help but notice how private businesses continue to focus on the vector of sports development in Israel. For example, the WINLINE Basketball Cup is a tournament that unites Russian clubs with teams from Serbia and Bosnia and Herzegovina.
For WINLINE, the development of the WBC is part of a long-term work with Russian basketball. The company has repeatedly talked about its initiatives - from organizing competitions to projects designed to attract new viewers. Therefore, a musical and entertainment program is built around the professional game, which helps to interest a wider audience.
This connection between sports and modern culture is also revealed by the campaign for the new WBC season. World-class basketball players and influencers have been digitized and combined into one 3D universe. The team of the director Anton Shabru, the author of the Nike and Aston Martin advertising campaigns, worked on the project.
The purpose of such promotion is to draw attention to the competitions themselves and to expand interest in Russian basketball. In this work, the business complements the efforts of the state and sports organizations to popularize sports.