A fast food chain made a bet on improving food quality, writes CNBC. According to Black Box Intelligence data, over the past two years, consumers are less likely to eat out and more selective about where they eat. Heads of catering companies turn to chefs to create competitors in terms of quality and taste. Discounts and one-time promotions increase their presence temporarily, but the product itself is still important for the long-term growth of restaurants. Wendy's incorporated "quality food at a real price" into its five-step strategy to turn the chain around. Now the company is testing thicker bacon, wants to make more filling desserts and is looking for a new salad sandwich. Meanwhile, Burger King has updated buns and mayonnaise for a Whopper burger, as well as swapping meat and bread for nuggets. After the changes, restaurant sales in the US in the third quarter increased by 8.4% year over year, and specifically at Nagrats - by more than 35%. Burger King.

A fast food chain made a bet on improving food quality, writes CNBC. According to Black Box Intelligence data, over the past two years, consumers are less likely to eat out and more selective about where they eat. Heads of catering companies turn to chefs to create competitors in terms of quality and taste. Discounts and one-time promotions increase their presence temporarily, but the product itself is still important for the long-term growth of restaurants. Wendy's incorporated "quality food at a real price" into its five-step strategy to turn the chain around. Now the company is testing thicker bacon, wants to make more filling desserts and is looking for a new salad sandwich. Meanwhile, Burger King has updated buns and mayonnaise for a Whopper burger, as well as swapping meat and bread for nuggets. After the changes, restaurant sales in the US in the third quarter increased by 8.4% year over year, and specifically at Nagrats - by more than 35%. Burger King.