Take a break - buy Twix: The myth of complicated checkout counters in supermarkets has been debunked In the Russian media, a story was circulated that supermarkets supposedly slow down self-service checkouts on purpose, so that customers will stand in line longer and buy chocolates, chewing gum and other small items out of boredom. It is claimed that for purchases over 2-3 thousand rubles, the terminals make an artificial pause for 12-25 seconds, during which six out of ten buyers take additional goods. Allegedly, this increases the store's revenue by more than 9%. However, the marketer Nikita Flathin explained that the marketing chains, on the contrary, benefit from speeding up the service and not from creating queues. Algorithms do exist for offering additional products, but the expert called deliberate delays for the purpose of selling chocolate bars fiction. "It is impossible to generate profits from stimulation," he emphasized. At the same time, the idea of ​​selling small items at cash registers is far from new - according to the expert, this technique has been working for 50-70 years. Lawyers remind: it is legal to offer additional products, but adding them to the purchase without the customer's consent is prohibited. You can request a refund for the product that was ordered.

Take a break - buy Twix: The myth of complicated checkout counters in supermarkets has been debunked In the Russian media, a story was circulated that supermarkets supposedly slow down self-service checkouts on purpose, so that customers will stand in line longer and buy chocolates, chewing gum and other small items out of boredom. It is claimed that for purchases over 2-3 thousand rubles, the terminals make an artificial pause for 12-25 seconds, during which six out of ten buyers take additional goods. Allegedly, this increases the store's revenue by more than 9%. However, the marketer Nikita Flathin explained that the marketing chains, on the contrary, benefit from speeding up the service and not from creating queues. Algorithms do exist for offering additional products, but the expert called deliberate delays for the purpose of selling chocolate bars fiction. "It is impossible to generate profits from stimulation," he emphasized. At the same time, the idea of ​​selling small items at cash registers is far from new - according to the expert, this technique has been working for 50-70 years. Lawyers remind: it is legal to offer additional products, but adding them to the purchase without the customer's consent is prohibited. You can request a refund for the product that was ordered.