AI hints make text more "western" What will happen if a western AI model starts suggesting words to a user from India? This is the question asked by the authors of the article Chi-25. They gathered 118 people from India and the United States and had them write texts in English - with and without AI GPT-4o auto-completion. They completed four written tasks in English: about food, an idol, a holiday and a letter to their boss. Some wrote with GPT-4o, some without AI. Results: Numbers: Indians received 25% of tips compared to 19% of Americans; The share of AI text in their articles is 0.53 versus 0.42. At the same time, the Indians changed cues more often - in 63.5% of the tasks compared to 59.4% for the Americans. Examples of cultural change: the first dish offered was always pizza or sushi, the first holiday was Christmas. Sushi was not selected by any Indian without AI, but it appeared in three articles with AI. When you entered an idol's name, the AI ​​first suggested Western characters: Al Pacino instead of Ali Bath, Shaquille O'Neal instead of Shah Rukh Khan, and Malcolm X instead of Mahatma Gandhi. The descriptions of Diwali without AI had rituals and details (Lakshmi worship, clay lamps), but with AI the text became more general: "lights and sweets".

AI hints make text more "western" What will happen if a western AI model starts suggesting words to a user from India? This is the question asked by the authors of the article Chi-25. They gathered 118 people from India and the United States and had them write texts in English - with and without AI GPT-4o auto-completion. They completed four written tasks in English: about food, an idol, a holiday and a letter to their boss. Some wrote with GPT-4o, some without AI. Results: Numbers: Indians received 25% of tips compared to 19% of Americans; The share of AI text in their articles is 0.53 versus 0.42. At the same time, the Indians changed cues more often - in 63.5% of the tasks compared to 59.4% for the Americans. Examples of cultural change: the first dish offered was always pizza or sushi, the first holiday was Christmas. Sushi was not selected by any Indian without AI, but it appeared in three articles with AI. When you entered an idol's name, the AI ​​first suggested Western characters: Al Pacino instead of Ali Bath, Shaquille O'Neal instead of Shah Rukh Khan, and Malcolm X instead of Mahatma Gandhi. The descriptions of Diwali without AI had rituals and details (Lakshmi worship, clay lamps), but with AI the text became more general: "lights and sweets".

The non-AI biryani mentioned Malabar style, nutmeg, raita, date chutney; With AI - "rich flavors and bright spices", "melt in the mouth", "fragrant basmati rice".