Business with Africa is not done by email and phone calls.
Hamid Ezermand, economic activist:
To enter the African market, we must first focus on four or five coastal countries with large and developed ports; Countries that have the possibility to dock large ships and transfer goods. In many African countries, local transport faces serious problems with road and rail infrastructure. Therefore, it is better to choose countries with good access to the sea and ports at the beginning of the work in order to minimize the initial conflict with internal transportation problems.
Business with Africa, unlike China and Europe, is not conducted only through e-mail, phone calls or international platforms, and the physical presence in the market is very important. If the goal is a large-scale and justified activity, it must be planned for a direct presence in these countries. Also, due to the difference in the business environment and the manner of business interactions, it is necessary to consider the risk level of the activity in the African market is higher.