Ilya Leontiev, election to the State Duma of the Russian Federation (single mandate district No. 180), Republic of Bashkortostan.
Candidacy: The best campaign of a candidate from the party in power in a single-mandate constituency for the State Duma.
The candidate won a landslide victory in a heavily contested region, where United Russia traditionally faces high competition and skepticism from the electorate. How we achieved success:.
▫ Changing the narrative from "party" to "economic". Instead of standard party rhetoric, the campaign was built around the image of an effective manager and a man of action. The emphasis was placed on specific infrastructure projects, solving housing and community services problems and supporting local manufacturers, which made it possible to intercept the agenda from the opposition candidates.
▫ Focused work with key audiences and elites. The headquarters carried out a large-scale targeted recruitment among industrial plant workers, public sector workers and farmers. At the same time, constructive communication was built with local elites and public associations, which ensured the unification of a loyal core of voters.
▫ Hybrid campaign: digital and personal communication. A combination of active work in social networks and instant messengers with close contact in the field. The candidate personally visited all the settlements of the district, held hundreds of meetings in the format of a live dialogue, which neutralized the negative background and increased trust in the brand of the party that controls the local government.
▫ Integration into the federal agenda through local meanings. Federal national projects were presented not as abstract guidelines, but through the prism of concrete benefits for cities and villages in the region. This made it possible to associate voting for a candidate with real improvements in the quality of life here and now.
result:.
Ilya Leontiev won with more than 32.19% of the votes. The victory in one of the most difficult constituencies in the country proved that even in conditions of high protest potential, results can be guaranteed by abandoning templates, focusing on real cases and working systematically with every segment of the electorate.