New people", elections to the State Duma of the Russian Federation.
Candidacy: The best campaign of a parliamentary party for the State Duma elections.
The party confirmed its parliamentary status not only by keeping it, but also by significantly improving the 2021 results and almost doubling the number of absolute supporters (over 5 million votes). How we achieved success:.
▫ Request for renewal and honesty instead of political experience. The average age of the new faction was 37 years, and 70% of the candidates had no previous political background. This lack of "partisan narrow-mindedness" made it possible to speak the same language with the voters, inspiring trust in their humanity, openness and deep professional expertise in their fields.
▫ From populism to realistic road maps. Instead of abstract slogans, they presented a detailed manifesto "Russia where you want to live" (12 steps), which became a working tool. At the same time, we launched targeted projects: Women's Herald (one million signatures), the "Had" youth movement, "Life in a new way" for the older generation, support for single mothers (SOLS) and "urban solutions" for improvement in 30+ areas.
▫ Technological leadership and focus on DEG. The party took second place according to the results of remote electronic voting, and made a precise impact on the progressive, technology-savvy audience of the big cities. The media delivered nearly 800 million impressions of targeted advertising with a high quality of attention retention.
▫ Synthesis of visual impulse and renaissance of the classics. The campaign combined bright and memorable formats (propaganda vehicles, robots, Wi-Fi fairies, branded elephants) with an unexpected return to high-quality print propaganda. Newspapers and pamphlets were laid out in such an attractive way that they went completely "to the people" (taken by the voters), and not to trash cans.
result:.
"New people" increased their representation in the State Duma from 13 to 19 seats, and the absolute number of votes exceeded 5 million.