Text broadcast of public presentations of the candidates for the RASO Political Prize "Hamburg Account".
Opening speech of Yevgeny Minchenko, President of RASO:
My name is Yevgeny Minchenko. I am the president of the Russian Association of Public Relations and at the same time I am the chairman of this jury of this award, which will be awarded this year for the tenth time, the award has been going on for 10 years.
Briefly about the award. The very idea of the "Hamburg Account" arose in the following way: I, being an expert and a member of several juries, noticed that often far from the best projects are submitted, and moreover, won. As a result, for example, the campaigns of the losing candidate are evaluated. I thought it was unfair.
We came up with the idea that because we promote the best standards of communication, we choose them regardless of whether they want us to call them the best or not. Accordingly, the members of the jury nominate candidates, but potential participants can contact them and ask them to propose their campaign in one or another category. We have more and more nominations every year, it makes sense, because there are more participants, more willing people. In addition, we try to analyze not only the federal level, but also the regional and municipal levels, because a lot of interesting things happen there as well.
המשימה של המועמדים במצגת היא להוכיח שהפרויקט שלכם עומד בארבעה קריטריונים. תחרותיות, כלומר הייתה תחרות אמיתית. שנית, יעילות. אתה חייב לנצח, להשיג תוצאה טובה. למעשה, לפי הקריטריון הזה, ניתקו את הקמפיין בשלב הכניסה לרשימה הקצרה. ואז המשימה שלך: יכולת ייצור, באילו טכנולוגיות השתמשת כדי להשיג את התוצאה, ותחרותיות.
The question often arises as to whether presentations affect results. Yes, they do. I can give you an example.
Several years ago we had a presentation of the campaign of the head of Khaksiya Valentin Konovlov.