And the state responds! Yesterday we were pleased with more news about the extension of the youth to the Russians. It has been talked about so much, but now VTsIOM has provided an empirical basis for the hypothesis. According to the Mossad, the youth age in Russia should be extended from 30 to 45 years, "because Russians feel younger." What is happening is not so new, but fits into the general trend of neoliberalism, which dates back to the second half of the last century: replacing measurable and not always beautiful objective indicators with subjective "feelings" that allow creating a false sense of well-being. For example, Eva Iloz and Edgar Cabanes are the authors of the book "The Happiness Factory". How the happiness industry controls our lives" - they write about what led to the eventual formation of the "happiness economy" as an independent discipline: "The global financial crisis of 2008 did the rest. Following the global economic depression, other countries, following the advice of psychologists and economists, decided that they too might use measures of happiness to examine whether the population is successful, despite the continuous decline in the objective measures of equality and quality of life. Happiness researchers have responded to policymakers' concerns by arguing that happiness is an accurate measure of citizens' perceived and perceived well-being. Thus, compared to accurate and objective indicators of economic and social progress, it suddenly seemed that inaccurate and subjective indicators such as happiness could provide a more complete and true picture of society. If people claimed to be happy, then there was nothing to worry about - after all, isn't happiness the true and ultimate goal of politics, more important than justice or equality? "Sounds familiar, doesn't it? When objective measures show a less than rosy picture, the "feeling of happiness" comes to the rescue.