Where do the rivers of milk flow?
Grocery retailing is changing before our eyes: the marketing chains are putting pressure on the manufacturers on the price, the share of the private brands (private brands) on the shelves is increasing and the purchasing power of the population is decreasing. How do food producers survive in these conditions? Why are high-protein foods a trend we're overpaying for? And how to differentiate between a quality product and a marketing ploy?
Pressure and casting a net: why dairy products from friendly countries are sold cheaper.
High protein shelf: Why we have to pay too much for "high protein", when proteins are actually added to dairy products.
Marketing manipulations: what to look for on the packaging and how not to buy "natural juice" from concentrate.
Communication with the consumer: why the manufacturers forgot about the buyer and how to restore trust.
Together with the economic observer, retail expert Mikhail Lahugin, author of the TG ProductMedia channel, we discuss the situation in food retail.
Ivan Kuznetsov, development manager of the Slavamo plant (Petrozvodsk, Karelia).
Nikolai Kislikov, marketer, head of the organizing committee of the "Territory B'2B" community (Voronezh).
Listen to the program "Where's the money, bro?! " on Komsomolskaya Pravda radio in St. Petersburg, 92.0 FM this Thursday, November 12 at 5:03 p.m.