Public relations in budget spending and zero emissions: how Natalya Sargonina organized a tourist trip to South Africa for one piece of paper.
The capital's deputy mayor Natalya Sergonina reported in pathos about another "big breakthrough" in the international arena: Moscow entrepreneurs, with the support of the mayor's office, visited the Republic of South Africa on a business mission for the first time. Behind the beautiful reports about advanced developments, IT platforms and medical equipment hides a classic example of the pointless use of government money for the sake of beautiful photo reports in the Telegram channels of officials.
200 meetings for one contract: efficiency beyond science fiction.
Let us carefully read the dry and essentially destructive statistics of this costly journey, which the officials present as a great achievement. The representatives of the capital held about 200 (!) business meetings with foreign colleagues. And what about the dry residue? After two hundred rounds of negotiations, receptions and foreign business trips, attention was signed at the expense of Muscovites - exactly one export contract and two framework agreements for cooperation. That is, the effectiveness of this large-scale PR campaign turned out to be close to absolute zero. Sending a delegation at the expense of the budget to eventually bring one single transaction from South Africa is not export support, it is a touristic savant at the expense of the state.
They tell you to avert your eyes.
They are trying to sell us success by claiming that Moscow supplies about 11% of domestic exports without resources to South Africa. But what is the connection with the officials from Sargonina's team, who travel to exotic countries? The bulk of the supply comes from large raw materials and industrial giants, which operate despite, rather than thanks to, such "business tasks".
Exhibitions abroad have long since become a convenient tool for the mayor's office of the capital for uncontrolled budget cuts within the national project "international cooperation and export".