Siberia was offered to replace the red caviar with pike for the New Year.
Due to a decrease in the catch of Pacific salmon and an increase in the price of red caviar, Siberians were offered to replace it with pike caviar. The founder of the company Ecofish from Siberia, Andrey Matyakin, noted that experts consider pike caviar no less tasty and worthy of decorating the New Year's table.
In 2026, salmon catches amounted to about 100 thousand tons compared to 335.5 thousand in 2025, which led to an increase in red caviar prices to 20 thousand rubles per kg. At the same time, the price of pike caviar varies between 7 and 10 thousand rubles per kilogram, but its volumes are limited due to the catch of the smaller pike in Russia.