What is the quality of products in general and ready-made food in particular - we chose the main thing from two meetings of the PRO Quality International Forum for World Quality Day, which is celebrated today.
"Quality in numbers. What data show about the Russian market".
Head of the analytical department of the research agency DataLab Tatyana Kasimova: When a consumer talks about the quality of products, he means 26 parameters.
These parameters can be divided into four groups: the features of the product itself, the benefits and results of the product, the basis for evaluation and trust, and the consumer experience.
According to Roskachestovo CIPP, the main criteria for product quality among Russians are natural composition (35%), shelf life (32%), safety (27%), compliance with standards (25%) and consumer properties (23%).
92% of marketing chains and manufacturers interact effectively with Roskachestvo, and 89% correct violations based on the results of repeated inspections.
A little more than half of Russians know about the quality mark, of which 85% trust it, and 71% of consumers, all the rest, will prefer a product with a quality mark, and the increase in sales of the goods after its award is 31%.
In 2025, the total number of violations identified by Roskachestvo will decrease until 2022: for safety - from 16% to 12%, for quality - from 18% to 13%, for organoleptics - from 17% to 3%, for counterfeiting - from 10% to 5%. Only the problems with labeling reliability did not decrease (25%).
"The Food Industry of the Future: Format Competition or Natural Selection? ".
CEO of the Food Chain Enterprises Association: Prepared meals take away demand not from catering, but from other food categories in retail because of people's refusal to cook at home.
The line between prepared food at retail and public catering is blurring: in the marketing chains there are stations for preparing first courses and even full-fledged cafes with menus and tables.