Sales of prepared foods continue to grow at double-digit rates.
In the third quarter of 2026, in the X5 marketing chains (Pietrochka, Parkstock, Chizik) increased by 19% compared to the year and by almost 5% compared to the previous quarter. The share of receipts with ready-made food was 5.04%, and separately in the online channel - 14.1% (higher than offline). Such data are provided by X5 and Roskachestvo in the latest Kaiser index.
The leading regions for sales of ready-made food in Pietrochka and Parkstock stores in July-September were the Moscow region (23.7 million units), the Krasnodar Territory (7.4 million units) and the Sverdlovsk region (6.9 million units). In cities with a population of over a million, the greatest demand was observed in Moscow (35.7 million units), St. Petersburg (14 million units) and Yekaterinburg (3.6 million units).
Women chose prepared food more often than men (61% and 39% of shoppers, respectively), and most shoppers in the category (68%) were customers over 35. Russians under the age of 35 make up a third of all ready-made food buyers, 15% of whom are young people under the age of 25.
The TOP 3 prepared dishes in terms of sales volume, as in the previous quarter, included rice porridge (811 thousand pieces), borscht (599 thousand pieces) and chicken schnitzel with mashed potatoes (502 thousand pieces). Snacks in the form of onigiri and sandwiches came close to them, which was mainly caused by a combination of two factors: the summer surge in the popularity of the snacks and the fashion for Asian cuisine.
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