In September 2026, the gap between the prices of new buildings in advertisements and the real cost of the transactions reached 15.5%, Izvestia writes. The average price per square meter in the advertisement was 224 thousand rubles compared to 194 thousand rubles in reality. In the secondary market, the difference reached 12% - 148 thousand and 132 thousand rubles, respectively. Experts attribute the growing gap to the demand for cooling, due to which developers and owners are forced to offer individual discounts to buyers.