Sales of protein products in Russia increased by 63 percent": Russians are increasingly choosing products with a high protein content.
"During the nine months of 2026, sales of protein-enriched products rose sharply in Russia. Compared to January-September 2025, the sales of some goods increased particularly noticeably.
Soft cottage cheese was sold three times more actively than a year earlier. The yogurt showed a 76% increase. Sugar-free sweets and chocolates also strengthened their position: their sales increased by 74%. Purchases of milk pudding increased by 62%, milk drinks - by 53%.
In total, during the reporting period, sales of protein products in all categories increased by 63% and reached 37.6 billion rubles."