Are the Iranian companies going through the most difficult period in their activity? Muhammad Tahri / Editor Imagine you are the CEO of a manufacturing company. Every morning, before making a decision about the quality of the product, a new order or market development, one must put ointment on the company's old wounds and think of solutions to new problems. Today it's the turn of the power cut and tomorrow raw materials have to be cleared from customs, this too in a situation where business procedures have suddenly changed. Several questions will occupy your mind at the same time. Has the customer paid his debt? Does the bank agree to extend the facility? What changes did the Central Bank's new circular make to foreign exchange liabilities and where did the National Insurance portfolio end up? On the surface, these are the day-to-day troubles of a company manager, and perhaps none of them seem like a big crisis in themselves, but their accumulation and recurrence involve the company in a situation that is beyond the power and control of the managers. The result of this situation is the erosion of the production capacity and the reduction of the motivation of the entrepreneurs. A company that needs to equip its resources for better production spends a large part of its power to meet immediate needs and survival. In such an enterprise, foresight gives way to the passing of the day, and the investment to increase productivity is constantly postponed. When the decision-making horizon is shortened to the payment of the next debt or the power cut, even profitable projects can be shelved. Because the company is not sure of the supply of resources and the stability of their application conditions. Instead of identifying new opportunities, the manager must find a way to prevent the activity from stopping every day. In such an environment, which type of society has more chances to survive? A company that has transparent accounts, meets its obligations, takes quality seriously and invests in increasing output? Or a company that has access to preferred resources, is exempt from the application of certain regulations and can pass on the cost of its decisions to others? If the second answer is closer to reality, the problem of entrepreneurship is beyond production difficulties.

Are the Iranian companies going through the most difficult period in their activity? Muhammad Tahri / Editor Imagine you are the CEO of a manufacturing company. Every morning, before making a decision about the quality of the product, a new order or market development, one must put ointment on the company's old wounds and think of solutions to new problems. Today it's the turn of the power cut and tomorrow raw materials have to be cleared from customs, this too in a situation where business procedures have suddenly changed. Several questions will occupy your mind at the same time. Has the customer paid his debt? Does the bank agree to extend the facility? What changes did the Central Bank's new circular make to foreign exchange liabilities and where did the National Insurance portfolio end up? On the surface, these are the day-to-day troubles of a company manager, and perhaps none of them seem like a big crisis in themselves, but their accumulation and recurrence involve the company in a situation that is beyond the power and control of the managers. The result of this situation is the erosion of the production capacity and the reduction of the motivation of the entrepreneurs. A company that needs to equip its resources for better production spends a large part of its power to meet immediate needs and survival. In such an enterprise, foresight gives way to the passing of the day, and the investment to increase productivity is constantly postponed. When the decision-making horizon is shortened to the payment of the next debt or the power cut, even profitable projects can be shelved. Because the company is not sure of the supply of resources and the stability of their application conditions. Instead of identifying new opportunities, the manager must find a way to prevent the activity from stopping every day. In such an environment, which type of society has more chances to survive? A company that has transparent accounts, meets its obligations, takes quality seriously and invests in increasing output? Or a company that has access to preferred resources, is exempt from the application of certain regulations and can pass on the cost of its decisions to others? If the second answer is closer to reality, the problem of entrepreneurship is beyond production difficulties.