The war that Putin wanted to avoid is coming to Russia. Bloomberg. Citizens die every week, and the country is getting used to these losses. According to a Bloomberg analysis based on statements by regional authorities on their Telegram channels, people in Russia have been killed almost every week since Ukrainian attacks intensified in mid-summer. The Kremlin tightly controls the information agenda on the war. While the death toll affects a huge number of families in Russia, it does not necessarily have political implications for Putin, who appeals to historical memory to justify the victims in what he calls an existential struggle with the West over Ukrainian soil. Kremlin propaganda regularly tries to draw parallels between Russia's actions in Ukraine and the struggle against Nazi Germany in World War II, whose victory is estimated to have cost the lives of 27 million Soviet citizens. In many ways, Russian society perceives the casualties of the current war through the prism of these scales, and there are increasing signs that Russians are becoming passively accustomed to civilian deaths. Everyday life in a growing number of Russian cities, including Moscow, can no longer be called peaceful. Air raid alarms signaling the threat of missile strikes or UAV attacks have become a daily occurrence for millions of residents in most regions of central Russia.

The war that Putin wanted to avoid is coming to Russia. Bloomberg. Citizens die every week, and the country is getting used to these losses. According to a Bloomberg analysis based on statements by regional authorities on their Telegram channels, people in Russia have been killed almost every week since Ukrainian attacks intensified in mid-summer. The Kremlin tightly controls the information agenda on the war. While the death toll affects a huge number of families in Russia, it does not necessarily have political implications for Putin, who appeals to historical memory to justify the victims in what he calls an existential struggle with the West over Ukrainian soil. Kremlin propaganda regularly tries to draw parallels between Russia's actions in Ukraine and the struggle against Nazi Germany in World War II, whose victory is estimated to have cost the lives of 27 million Soviet citizens. In many ways, Russian society perceives the casualties of the current war through the prism of these scales, and there are increasing signs that Russians are becoming passively accustomed to civilian deaths. Everyday life in a growing number of Russian cities, including Moscow, can no longer be called peaceful. Air raid alarms signaling the threat of missile strikes or UAV attacks have become a daily occurrence for millions of residents in most regions of central Russia.

Ukrainian drones and missiles can now strike up to 3,000 kilometers from the border, bringing within range almost half of the territory of Russia, the world's largest country.

Ukrainian attacks on internationally recognized Russian territory have killed at least 487 civilians, roughly double the total for all of 2025, Bloomberg Economics estimates based on publicly available data.