Russians are offered to replace red caviar on the New Year's table with white caviar - it is 70 times cheaper. According to media reports, a kilogram of pollock caviar costs about 500 rubles, while red caviar can go up to 35 thousand for the holidays. Experts guarantee that white caviar is almost as good as salmon caviar in taste and health benefits, and for a festive look you can simply dye it red with food coloring.