Russians spent a record 37.6 billion rubles on protein bars, Greek yogurt and other healthy lifestyle products. During the year, sales of such products increased by 63%. At the same time, the label "protein" often turns out to be a common marketing gimmick. Thanks to it, the usual cottage cheese and milk can be sold at several times higher prices, experts warn.

Russians spent a record 37.6 billion rubles on protein bars, Greek yogurt and other healthy lifestyle products. During the year, sales of such products increased by 63%. At the same time, the label "protein" often turns out to be a common marketing gimmick. Thanks to it, the usual cottage cheese and milk can be sold at several times higher prices, experts warn.