Russians are being urged to replace red caviar with cheap white caviar for the New Year. Pollock caviar costs 70 times less and is almost as good as salmon caviar, experts say. A kilogram of white caviar can be bought for 500 rubles, while red caviar can increase in price to 35 thousand for the holidays. And for a festive look, they suggest tinting the cheap delicacy with food coloring, red or black.

Russians are being urged to replace red caviar with cheap white caviar for the New Year. Pollock caviar costs 70 times less and is almost as good as salmon caviar, experts say. A kilogram of white caviar can be bought for 500 rubles, while red caviar can increase in price to 35 thousand for the holidays. And for a festive look, they suggest tinting the cheap delicacy with food coloring, red or black.