In 1714 he came up with an unusual way to deal with this problem: alcoholics were given a medal for getting drunk. This medal weighed about 7 kg, and this does not include chains, as it is made of pure iron. According to some reports, it is also considered the heaviest medal in history. This medal was awarded in police stations, and it was tied around the neck in such a way that the "prisoner" could not remove himself for at least a week. Therefore, Peter I used the medal as a means of ironic punishment, emphasizing the harm of drinking alcohol and encouraging people to avoid excessive drinking. This was one of his attempts to change the customs and culture of his time.