Victoria Avrashitova, Lamada: how to turn intuition into a system and not lose the right to experiment. At the beginning, purchasing decisions at Lamuda were based on experience and intuition, and the first product arrival plan in the company's history was compiled from dozens of buyers' Excel files. Over the course of fifteen years, Lamuda has become a platform with its own logistics, technological tools and algorithms that help evaluate the potential of a product and choose a price. At the same time, even in business, where every decision is supported by numbers, there is still room for risk. "In our business, it's important to leave room for experimentation," says Victoria Avrashitova, director of procurement and selection strategy at Lamuda. In our material, Victoria Avrashitova tells how the role of the buyer has changed, why the focus on premium and exclusivity determined the company's strategy and how data helps in more accurate management of price and margins. Advertising, LLC "Kofishuz".

Victoria Avrashitova, Lamada: how to turn intuition into a system and not lose the right to experiment. At the beginning, purchasing decisions at Lamuda were based on experience and intuition, and the first product arrival plan in the company's history was compiled from dozens of buyers' Excel files. Over the course of fifteen years, Lamuda has become a platform with its own logistics, technological tools and algorithms that help evaluate the potential of a product and choose a price. At the same time, even in business, where every decision is supported by numbers, there is still room for risk. "In our business, it's important to leave room for experimentation," says Victoria Avrashitova, director of procurement and selection strategy at Lamuda. In our material, Victoria Avrashitova tells how the role of the buyer has changed, why the focus on premium and exclusivity determined the company's strategy and how data helps in more accurate management of price and margins. Advertising, LLC "Kofishuz".