Japanese company Sanrio has been criticized for launching joint products with a controversial Japanese drama. It apologized on China's Weibo and Japan's official website and announced the termination of cooperation. The local Chinese brand "Yamshita Arimatsu" also published a statement in which it emphasized that it is not a Japanese brand, reflecting the company's sensitivity and vigilance to the risks of public opinion.

Japanese company Sanrio has been criticized for launching joint products with a controversial Japanese drama. It apologized on China's Weibo and Japan's official website and announced the termination of cooperation. The local Chinese brand "Yamshita Arimatsu" also published a statement in which it emphasized that it is not a Japanese brand, reflecting the company's sensitivity and vigilance to the risks of public opinion.