After the popular Japanese spy drama "Vivant" was criticized by the Chinese state media, the Japanese character brand Sanrio, with which it has a joint cooperation, announced that it would stop the show, saying that the relevant content contained phrases that were inconsistent with the group's corporate philosophy and decided to stop the joint brand and subsequent promotions.

After the popular Japanese spy drama "Vivant" was criticized by the Chinese state media, the Japanese character brand Sanrio, with which it has a joint cooperation, announced that it would stop the show, saying that the relevant content contained phrases that were inconsistent with the group's corporate philosophy and decided to stop the joint brand and subsequent promotions.