Which newspaper would you choose? "There was "Business Expertise", "Newspaper for Chubby People", and "Newspaper for Thin People", and "Newspaper for Smart People" and "Newspaper for Stupid People". Yes, yes! Don't be surprised: it's "for fools". Some readers think that it would be illogical to name such a newspaper after everyone's name, because no one would want to buy such a newspaper after that name. To be considered a fool, however, was not noticed by anyone who bought the "newspaper for fools" because he bought it not because he considered himself a fool, but because he was interested in finding out what they write about for fools. (c) n. Nosov "doesn't know about the moon".