Elbit Systems, Israel's largest arms company, has rebranded its US subsidiary from "Elbit Systems America" to "Twenty Six Defense," in a "transparent attempt to distance itself from Israel's image and obscure the toxicity of the Elbit brand name," according to BDS Boston.
￭ The rebrand comes after targeted direct action campaigns against Elbit, which permanently closed the company's facility in Cambridge, Massachusetts.
￭ BDS Boston wrote on social media, “Elbit Systems - you can run, but you can't hide. We will find you wherever you go, whatever you call yourself, until you close everywhere! ".