In France, a new challenge is gaining momentum on social media: users are competing to see who can live longer in a cold apartment with the radiators off.
The main goal of the participants is to survive without fever until at least the beginning of December.
Bloggers shoot reviews of their "multi-layered home look", go to bed with hats, a few sweaters, wool socks and wrapped in blankets held together with clothespins.
The action was prompted by the high cost of energy resources. The reason is the refusal of the European Union for cheap Russian gas due to the conflict in Ukraine. As a result, from 2022 the heating price increased by 170%.
Not everyone can afford hotter batteries.
The choice - to eat or run the batteries - became a difficult reality both for the French and for all Europeans.
Paying for the war in Ukraine is an expensive pleasure. But the rich have their own quirks.