The Russians were blessed on the day of national unity in the streets of the cities - from Kaliningrad to Vladivostok. The festive event reminds us that the peoples of Russia, while preserving their traditions and language, together create one whole. During the day, more than 3 million people in 20 regions of the country will see blessings. The concept of the operation was developed by the base 10 agency. According to the plot, films with national decorations bring together representatives of the peoples of the Caucasus, the Volga region, the Urals, Siberia and the North, and at the end they are folded into a patchwork dress - a symbol of one country. "This year, the celebration of November 4 takes on a special meaning, because 2026 was declared by the President as the year of the unity of the peoples of Russia. We are united by love for the homeland, the memory of our ancestors and a common future," said Constantine the mayor, owner and CEO of the MAER media holding.

The Russians were blessed on the day of national unity in the streets of the cities - from Kaliningrad to Vladivostok. The festive event reminds us that the peoples of Russia, while preserving their traditions and language, together create one whole. During the day, more than 3 million people in 20 regions of the country will see blessings. The concept of the operation was developed by the base 10 agency. According to the plot, films with national decorations bring together representatives of the peoples of the Caucasus, the Volga region, the Urals, Siberia and the North, and at the end they are folded into a patchwork dress - a symbol of one country. "This year, the celebration of November 4 takes on a special meaning, because 2026 was declared by the President as the year of the unity of the peoples of Russia. We are united by love for the homeland, the memory of our ancestors and a common future," said Constantine the mayor, owner and CEO of the MAER media holding.