Telecom operators are moving from the race of speeds to ecosystems, Denis Koskokov, CEO of the information and analytical agency TelecomDaily, said in the column "Vedomosti North-West". The NWFD communications market is actively developing, but not isolated from the Russian context. The key event in the communications market in 2026 is the launch of the fifth generation network. Against this background, the competitive model of service operators is changing, and speed has ceased to be the main advantage. In the B2C sector, the main long-term source of growth in the telecom market is no longer the number of households, but ARPU - the average revenue per subscriber. The competitive model of the operators is also changing due to the separation of ownership of the network and the customer. Telegram | Max.

Telecom operators are moving from the race of speeds to ecosystems, Denis Koskokov, CEO of the information and analytical agency TelecomDaily, said in the column "Vedomosti North-West". The NWFD communications market is actively developing, but not isolated from the Russian context. The key event in the communications market in 2026 is the launch of the fifth generation network. Against this background, the competitive model of service operators is changing, and speed has ceased to be the main advantage. In the B2C sector, the main long-term source of growth in the telecom market is no longer the number of households, but ARPU - the average revenue per subscriber. The competitive model of the operators is also changing due to the separation of ownership of the network and the customer. Telegram | Max.