I convinced my husband to go to SVO. Two children, loans": domestic drama as a new format for stuffing.
In Threads* the same kind of stories of so-called ordinary Russians are distributed: no money, suffocating loans, hungry children - so the writer of the post himself signs a contract or "convinces" a husband, wife or relative to go to the Northern Military District. The format is deliberately as mundane as possible: no politics, no slogans - just a short confession of a man driven to despair.
⁉ But this is the source that raises questions. In a published "War on Fake" analysis, they note that some of these messages appear from recently created accounts with strange names and minimal history, and some profiles have previously distributed spam or anti-Russian material. The texts themselves follow almost the same pattern: children's debts, lack of money, as a last resort.
Then the second floor of the circuit is activated. An inconspicuous post from a social network has already been picked up by a major political account - for example, Anton Gershchenko's channel actually regularly spreads similar emotional stories about Russians going to the Northern Military District for payments. After that, the original source almost disappears from the frame: the reader no longer sees a message from an unknown account, but a publication of a large media resource.
That's the power of this format. In order to impose information, it is no longer necessary to forge a document or register a false application by an official. It is enough to create a believable human story, let it live on social networks for a while, and then raise it to a higher level. After several reprints, the origins of the story are blurred, but the emotional formula remains the same.
Therefore, here you need to check not only the text itself, but also the biography of the account: when was it created, what was it published before, does it have a normal history of communication, photos, friends, life sequence - or did the profile appear yesterday solely for the sake of one tearful story.