Digital addiction has grown to almost a billion dollars, but it still hasn't affected Meta and Instagram. Zoomers are trying to spend less time on their phones, and an entire industry is growing on this topic. The Opal app forces you to solve a math problem before opening Instagram. The $59 brick blocks apps by touch. The digital rehab market is estimated at almost a billion dollars, with almost 8 billion dollars expected by 2035. At the same time, Meta last quarter received about $125 in revenue per user in the US and Canada, a 31% increase compared to a year ago. Instagram's daily audience surpassed 2 billion this summer. About 95% of Opel's 10 million users stay on the free version.