Heddy bought 6,182 BTC for $511.4 million According to Matt Cole, Heddy bought 6,182 BTC for $511.4 million at an average price of $82,732 per bitcoin. Total balances increased to 43,000 BTC. Cash and marketable securities increased by $187.7 million to $554.6 million. The company also launched a billion dollar market (ATM) program for SATS.