Niche", "prime age" and "dopamine" are available as the word of the year 2026. According to linguists, the popularity of such expressions is related to people's desire to find pleasure in small things, even in difficult times. Another trend is colloquial names for types of people. "Prostitutes" and "anxieties" were added to the top 10.

Niche", "prime age" and "dopamine" are available as the word of the year 2026. According to linguists, the popularity of such expressions is related to people's desire to find pleasure in small things, even in difficult times. Another trend is colloquial names for types of people. "Prostitutes" and "anxieties" were added to the top 10.