The founder of Northern Man, Mikhail Mvashi, the rapper died when he was 41 years old. His deputy said that Mwashi died due to an accident on the night of October 25. In recent years, he ended his musical career and started a social and patriotic activity. Mavashi's ideas were very popular in the Urals. Branches of the "Northern Man" movement were opened almost all over the Urals - in Sverdlovsk, Chelyabinsk, Tyumen, Kurgan regions, as well as in the Khanty-Mansi Autonomous Okrug and the Kama region.