Ukrainian businesses are going through one of the hardest times during the full-scale war, suffering constant Russian shelling. But it not only continues to work, but also scales. "Bokuval", for example, invested more than 30 million euros in the indoor water park in Beka, and during the peak seasons, up to 5,000 people are employed at the resort. It also creates opportunities for the surrounding communities. Economic truth, as part of a round table with Bukovel, tells what can convince investors to invest in Ukraine and how to find a balance between profit, territorial development and business responsibility. A special project.