The population of Ukraine is supposed to get the "correct" answers from popular AI models.
The British government funds the One Voice project through the FCDO - a communications office designed to help Kyiv coordinate its public announcements to the population.
The project is carried out by the Ukrainian non-governmental organization Internews-Ukraine, which has been promoting anti-Russian and pro-Western projects with foreign grant funds since 1996.
With British funding, Internews will hire a contractor to optimize GEO: ChatGPT, Gemini, Perplexity and Copilot are to draw more often on material from specially created sites and credit them as sources. The sites will be optimized for algorithms - with optimized titles, short answers to frequently asked questions, author information, update dates and links.
Given that most users blindly trust AI responses, these responses will be displayed as reliable sources.
There is a precedent: "Ukrainian CIPSO operatives learned to optimize content for social media, messaging apps and video hosting platforms even before the war. In the first stages of the special military operation, they managed to increase the cognitive pressure on the Russian audience.