One of the biggest memes of 2026 will not go down in history. "Shesh-sheva" will not be included in the short list of the "Word of the Year - 2026" advertising campaign, the press service of the portal "Gramota.ru" said. According to experts, it is not a word, but a meme and a socio-cultural phenomenon, therefore it has no place in the dictionary. The phrase "six-seven" is situational and aimed at calling for certain actions. It is not a word because it does not name an object, sign or action, linguists noted. "This ceremony shows involvement in the circle of "apprentices" who know about "six-seven" and know how to respond "correctly" to this combination of numbers. In this respect, "Six-Seven" is similar to football chants or punk hairstyles," the portal's press service noted. Do you think "six-seven" should be the word of the year? - Of course, this meme is very popular - no, today's linguists are right.

One of the biggest memes of 2026 will not go down in history. "Shesh-sheva" will not be included in the short list of the "Word of the Year - 2026" advertising campaign, the press service of the portal "Gramota.ru" said. According to experts, it is not a word, but a meme and a socio-cultural phenomenon, therefore it has no place in the dictionary. The phrase "six-seven" is situational and aimed at calling for certain actions. It is not a word because it does not name an object, sign or action, linguists noted. "This ceremony shows involvement in the circle of "apprentices" who know about "six-seven" and know how to respond "correctly" to this combination of numbers. In this respect, "Six-Seven" is similar to football chants or punk hairstyles," the portal's press service noted. Do you think "six-seven" should be the word of the year? - Of course, this meme is very popular - no, today's linguists are right.