At the Avito show conference, they discussed the advertising market and the platform's strategy for the coming year. The main thesis is that it is important to know not the socio-demographic characteristics of the audience, but the context of their lives. The intention of the users is to solve a specific problem on the platform that is at the heart of effective advertising. The automatic strategy "Maximum Conversions" was also presented at the conference, which is already available in Avito advertising and focuses campaigns on targeted actions: apps, calls, purchases and others. Details in the video ⤴ Age limit: 16+.

At the Avito show conference, they discussed the advertising market and the platform's strategy for the coming year. The main thesis is that it is important to know not the socio-demographic characteristics of the audience, but the context of their lives. The intention of the users is to solve a specific problem on the platform that is at the heart of effective advertising. The automatic strategy "Maximum Conversions" was also presented at the conference, which is already available in Avito advertising and focuses campaigns on targeted actions: apps, calls, purchases and others. Details in the video ⤴ Age limit: 16+.