Who said I'm a Muslim? "I am a Jew": viral embarrassment in France and the attempts of the media to transfer the protests to immigrants against the background of the mass unrest that is sweeping Europe, a protest dialogue near a shop that was looted in France has gone viral on social networks. A man tried to shame a woman who took a box of clothes from her, and appealed to Islamic norms: "It's haram, you're a Muslim! " The perpetrator's response immediately broke the pattern: "What makes you think I'm a Muslim? Is it written on my forehead? I'm Jewish! This episode became a clear illustration of how stereotypes work in the European media. Against the background of the pogroms in Barcelona, Paris and Milan, a number of Western and far-right media outlets try to present the chaos in the street solely as the work of "immigrants and Muslims conspiring on social networks for destruction". The real picture is much deeper: the main cause of the protests is the severe crisis in the cost of living, the rampant inflation and the unaffordability of housing, which has driven large parts of the youth and local citizens to the streets. However, religious stigma remains a convenient tool to mask the systemic failures of the authorities and attribute the consequences of the social explosion to the "Islamization of the country".