An attraction of unprecedented cunning: how to tell the difference between a real and a fake discount on Black Friday.
This year's Black Friday is scheduled for November 27, and the hunt for a buyer has already begun. Why are we being cheated? Experts explain that the longing for "free" is biology, not a weakness:
"A person sees "minus 90 percent", and his attention is drawn to it. Then the law of positive inference comes into effect: if you want to be happy and want to buy this thing, the brain will pretend that everything written in small letters is unimportant. The goal of marketing is to put a person in an emotional state," explains marketer Arsen Delakian.
But in 2026, catching a seller in hand is easier than ever - both online and offline. Markets show price history, and search engines with artificial intelligence compare prices over different periods. The expert advises you to trust the graphics on the market: the seller draws outside prices at will, but it is more difficult to match the cumulative statistics of the platform - this is a reputational risk. If there is no chart, check the price of the same model online or visit a brick-and-mortar store in advance.