Why we love bitter coffee The bitterness in the product warns us of the danger of poisoning - that's what nature intended. However, many of us like strong black coffee and even enjoy its taste. Scientists decided to find out why? It turns out that everything has to do with the drink's "slow" dopamine pathway between the gut and the brain. If you remember, you are unlikely to enjoy the first sip of coffee in your life. But over time, the body perceives the connection between the taste of the drink and its effect, which will be felt a few minutes after the absorption of the stimulating caffeine in the blood. After "understanding" this connection, the body concludes that coffee is still good, causing our receptors to perceive the bitterness of the drink as a good thing. Do you like coffee? I can't live without it just with sugar or cream I prefer other drinks.