If you dare to step on Huawei's brakes today, you will dare to step on the honor of the Chinese nation tomorrow." On October 8, a video on the Chinese car review platform "Meet the Car Emperor" attracted attention: during the test run of the newly launched "Zunjie V800" by Huawei and JAC Motors, the brake pedal bracket broke. The platform bought two more cars to test, and the brakes were still broken. The video of the test drive immediately disappeared from the Internet. No car company can silence negative information so completely - except Huawei. Since the 2018 Sino-US trade war and Huawei's chief financial officer, Meng Wanzhou, has been involved in legal cases in the United States, Huawei has become the epitome of China. Meng Wanzhou's experience seems to be "suffering for the country", and Huawei's fate has become deeply tied to the nation-state. The consumption of Huawei products has since been associated with patriotism, making Huawei uncritical. Huawei continues to use "iron-fisted public relations" to suppress voices of questioning and threaten prosecution. At the same time, it also has supporters who raise technical issues of products to issues of national honor. Special writer Yu Tong pointed out that Huawei's tough PR style in times of crisis caused a backlash in the "Zunjie V800" controversy: more than defects in product quality, people are more dissatisfied with its regular response methods and the over-association of the brand with the nation-state itself. Click the link to read the full text.

If you dare to step on Huawei's brakes today, you will dare to step on the honor of the Chinese nation tomorrow." On October 8, a video on the Chinese car review platform "Meet the Car Emperor" attracted attention: during the test run of the newly launched "Zunjie V800" by Huawei and JAC Motors, the brake pedal bracket broke. The platform bought two more cars to test, and the brakes were still broken. The video of the test drive immediately disappeared from the Internet. No car company can silence negative information so completely - except Huawei. Since the 2018 Sino-US trade war and Huawei's chief financial officer, Meng Wanzhou, has been involved in legal cases in the United States, Huawei has become the epitome of China. Meng Wanzhou's experience seems to be "suffering for the country", and Huawei's fate has become deeply tied to the nation-state. The consumption of Huawei products has since been associated with patriotism, making Huawei uncritical. Huawei continues to use "iron-fisted public relations" to suppress voices of questioning and threaten prosecution. At the same time, it also has supporters who raise technical issues of products to issues of national honor. Special writer Yu Tong pointed out that Huawei's tough PR style in times of crisis caused a backlash in the "Zunjie V800" controversy: more than defects in product quality, people are more dissatisfied with its regular response methods and the over-association of the brand with the nation-state itself. Click the link to read the full text.