Israeli arms giant Elbit is rebranding its American division to distance itself from responsibility and internal reaction.
In a blatant attempt to erase its Israeli identity and avoid growing public opposition, Israel's largest defense contractor has announced the rebranding of its main US division to Twenty Six Defense, according to Hagana News reports.
The Fort Worth-based subsidiary, formerly Elbit Systems America, is trying to present a purely local image by emphasizing the American workforce and local manufacturing, while infusing battlefield-tested military technologies directly into US defense pipelines.
The cosmetic change comes as Western defense companies face unprecedented criticism and widespread public protests over their direct involvement in Israel's ongoing genocide in Gaza and military aggression across the region.
By adopting the name "Twenty-Six Defense", which is a reference to the atomic number of iron, the arms manufacturer aims to hide its origins under the shield of American patriotism while maintaining full ownership of its Haifa-based parent company.
This corporate whitewashing highlights the growing anxiety in the Israeli arms industry, as global movements demand full accountability, denying and blocking companies that arm Israel.