A national call has been launched to promote Persian medicine, medicinal plant research Iran has launched a national call for proposals in Persian medicine, medicinal plants and natural products, with an emphasis on artificial intelligence, international cooperation and commercialization. With approximately 8,000 plant species and a global ranking of third in traditional medicine clinical trials, Iran strives to connect its heritage with evidence-based research. Priority products include saffron, Damascus rose and pomegranate, alongside artificial intelligence tools and partnerships with BRICS and neighboring countries.