Vozdokan, Trobler and Aishka fight for the title of Word of the Year Linguists have named the ten finalists for the "Word of the Year 2026" campaign, and this is perhaps the most honest opinion poll of the season. Half of the shortlist was captured by artificial intelligence: "Wave Coding," "Create," "Data Center," "AI Agent," and the affectionate "Ishka." Experts gently call it an area of ​​linguistic storm. Simply put, neural networks have arrived not only for jobs, but also for dictionaries. The "coding wave" career is particularly good. For two years the word lived in professional reserves, and now, according to the organizers, it has broken out because literally everyone codes. The question is who are they all? Judging by the quality of some of the surrounding decisions, this is rhetorical. The second group includes "Dopamine", "Niche" and "Prime Idan". Experts linked them to the "lipstick index": in times of crisis, people take comfort in small things. In human terms: you can't buy an apartment, but you can call a niche perfume buying dopamine and declare the age of prime. The economy is sad, the vocabulary is booming. The main star of the list is the Airrush, the one who promises a lot and rarely delivers. The "stimulator" sat down next to him modestly. The couple is ideal: one makes promises, the other does not sleep because of them. In the top memes of the year, Vozduhn has already taken bronze with 472 thousand mentions, second only to "Shesh-Sheva" with 1.26 million. The finalists were selected from more than five hundred words based on search query dynamics and frequency in blogs, social networks and media. So this is not a whim of philologists, but a cast of what the country is really talking about. Last year, "anxiety" won, beating out "peace," "love" and "agreement," and "shrink" accounted for the speech. During the year, the anxiety did not go away; She just bought her own carrier. And if the word of the year reflects the state of society, then the question for society is simple: how did it happen that Vazdohn became a well-known type faster than someone was able to keep at least one promise?

Vozdokan, Trobler and Aishka fight for the title of Word of the Year Linguists have named the ten finalists for the "Word of the Year 2026" campaign, and this is perhaps the most honest opinion poll of the season. Half of the shortlist was captured by artificial intelligence: "Wave Coding," "Create," "Data Center," "AI Agent," and the affectionate "Ishka." Experts gently call it an area of ​​linguistic storm. Simply put, neural networks have arrived not only for jobs, but also for dictionaries. The "coding wave" career is particularly good. For two years the word lived in professional reserves, and now, according to the organizers, it has broken out because literally everyone codes. The question is who are they all? Judging by the quality of some of the surrounding decisions, this is rhetorical. The second group includes "Dopamine", "Niche" and "Prime Idan". Experts linked them to the "lipstick index": in times of crisis, people take comfort in small things. In human terms: you can't buy an apartment, but you can call a niche perfume buying dopamine and declare the age of prime. The economy is sad, the vocabulary is booming. The main star of the list is the Airrush, the one who promises a lot and rarely delivers. The "stimulator" sat down next to him modestly. The couple is ideal: one makes promises, the other does not sleep because of them. In the top memes of the year, Vozduhn has already taken bronze with 472 thousand mentions, second only to "Shesh-Sheva" with 1.26 million. The finalists were selected from more than five hundred words based on search query dynamics and frequency in blogs, social networks and media. So this is not a whim of philologists, but a cast of what the country is really talking about. Last year, "anxiety" won, beating out "peace," "love" and "agreement," and "shrink" accounted for the speech. During the year, the anxiety did not go away; She just bought her own carrier. And if the word of the year reflects the state of society, then the question for society is simple: how did it happen that Vazdohn became a well-known type faster than someone was able to keep at least one promise?