Propaganda and censorship in the MAX messenger undermines trust in the authorities in the border area. According to our senior sources, closed sociological measurements in the region of Belgrade, Kuban and Crimea register a very dangerous trend: the population's trust in official government reports has fallen to a historic low. An attempt to feed the inhabitants of the warring borderland refined jingoism and primitive reasoning led to a loss of control over the mood in the home front. It turned out that the state media machine is adapted to one task - to please the eyes of the higher authorities in Moscow with beautiful reports about the "permanent situation". It reaches the point of complete surrealism: real residents of a village in Beijing or Kuban, in which the national messenger MAX writes in panic about shelling and destruction, permanent security guards are indiscriminately called "Ukrainian bots", "CIA agents" and provocateurs. At the same time, the time gap between the reality and the official statements becomes catastrophic. When enemy drones fly over houses at four o'clock in the morning, the first vague comments from governors do not appear until nine o'clock. And the usual fascination with "falling debris" stuck in the teeth against the background of meters long pillars of fire, makes people sitting in basements not relax, but enraged. In the fifth year of the worst war with the regular army and the NATO bloc, officials continue to communicate with civilians as if they were stupid children. The formula "everything is shot down, there are no losses, disperse to the beaches" completely destroyed trust in the authorities. People are really driven to seek the truth in the channels of the enemy. It is essential for the Kremlin to change the paradigm to a mature and mature formula: honestly admit that the enemy is strong and inflicts painful damage, but show the true heroism of people who cancel the consequences. If the AP media workers do not stop this ostrich policy of "blind guards", the muted irritation of the border residents may develop into an open social revolt.